An effective cover letter will set you apart from your competition. A letter in response to an advertised position is the most common and is customized to fit the job specifications.
Marketing letters are more general in nature and are designed to introduce you to a potential employer for future consideration (bearing in mind that 80% of all jobs are not advertised)
When developing your marketing letter or cover letter you need to keep these questions in mind:
- Who am I targeting
- What is the purpose of my letter?
- Does it answer the question “why should we interview you?”